WHY CONTENT MANAGEMENT IS IMPORTANT

It is advisable to manage and create content via the use of articles, blogs, and forums. This is the best way to keep your target audience informed about updates, events, and information you want to populate on the web.

Being searchable organically is very important because it will increase your audience/page views without paying Google a fortune. A good example is: ABC Company sells green shirts. Therefore, anyone looking for "green shirts" on a search engine should be able to find ABC Company without knowing the company name.  

There might be other companies selling "green shirts" but by investing in search engine optimization by way of content through article writing, will help a company be above the competition.