HOW MUCH IS YOUR COMPANY SPENDING ON ADVERTISING?

Are you throwing money away in advertising? How many times have you typed yellowpages.com into a web browser box?

Considering that most people search for the products and services they need as they need them--by Google searches--yellowpages.com is not a great advertising source.

Traditional forms of advertising--such as newspapers and the Yellow page books are almost laughable! Yes, I do mean hard copies....... did you forget that newspapers and Yellow pages are still manufactured? 

Most people use their tablets or their phone to do a google search--and boom! They find what they are searching for within seconds! If people can't instantly find your business for the products and services they need--your competition will get the call. 

SEARCH ENGINE OPTIMIZATION THROUGH ONLINE ARTICLES

Search engine optimization requires ingenuity and skill. A lot of business website owners think it is okay to change content on their websites every day or week. They might do this intending to update their target audience with information. While it is great to keep your viewers informed this is one of the biggest mistakes that can actually cause a decline in a page ranking. It is a common error which is frowned upon by search engine indexers and web crawlers.

Do you know anyone who is spending money on yellowpages.com? Some people choose to spend thousands of dollars on ads that don't help them gain new business. Either this is because they like throwing money into the idea of advertising or they don't know any better. 

WHY CONTENT MANAGEMENT IS IMPORTANT

It is advisable to manage and create content via the use of articles, blogs, and forums. This is the best way to keep your target audience informed about updates, events, and information you want to populate on the web.

Being searchable organically is very important because it will increase your audience/page views without paying Google a fortune. A good example is: ABC Company sells green shirts. Therefore, anyone looking for "green shirts" on a search engine should be able to find ABC Company without knowing the company name.  

There might be other companies selling "green shirts" but by investing in search engine optimization by way of content through article writing, will help a company be above the competition.

SEO CHECKLIST

For business website owners who haven’t begun creating searchable content on the web, what are you waiting for? Here is something you should add to your SEO checklist: articles are the best way to increase searchable information about your business. The biggest goal in search engine optimization is getting content about your business to populate on the first page of search engines.


RESTAURANT BUSINESS SEO

BARS, CLUBS, EVENT BUSINESS SEO

ENHANCE YOUR BUSINESS FOOTPRINT

Business website owners can enhance their footprint on the web by investing in quality content. Think about an octopus with eight tentacles, every business needs eight core keywords to reach their audience from every angle. What are people searching for within your industry? What products are selling like hotcakes within your niche? Let the experts do the research and the content writing, watch your sells and page views increase!

WHY TECH WRITERS MATTER

Professional tech writers matter, they create the content that will be read by hundreds, thousands, and even millions of eyes worldwide. They conduct the research before creating the content and they know what your target audience is looking for on search engines. Most business website owners have a niche that is respected. It is better to be an expert in one area and realize you may need help in other areas.

Tech writing for the web is what we do, Content Management, LLC.
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